Dana Hatch is the founder of Aesthetic Ascend™ and a strategic advisor to cash-based medical, dental, regenerative, and wellness practices expanding into aesthetics. With over 20 years in the aesthetics industry, she is known for helping providers build high-performing, scalable practices grounded in strong operational foundations and elevated patient experiences.

Her work is focused on execution, growth, and long-term sustainability. Dana partners with providers to integrate regenerative aesthetics into existing practices, optimize systems and workflows, and create business models that drive consistent, predictable revenue. From launching new service lines to structuring multi-location expansion, she brings both strategic clarity and operational rigor to every stage of growth.

What distinguishes Dana’s approach is her ability to combine deep industry expertise with a working understanding of human behavior and decision-making, an approach informed by her proprietary framework, The Unfiltered Method™.

Through Aesthetic Ascend™, Dana helps providers strengthen leadership, refine team performance, and build practices that operate efficiently, profitably, and at a higher standard.

Clients come to Dana for clarity, structure, and results, and stay because their businesses begin to scale with greater precision and control.